Strategy & Vision
Everything we do is guided by a clear vision, a realistic mission, our core values, and a foundational set of pillars and goals.
Vision
A harmonious future where diverse wildlife thrives in natural habitats, coexisting with empowered communities. We are committed to upscaling land restoration techniques, supporting biocultural heritage, and expanding our wildlife corridors to connect with the broader Mara landscape.
Mission
To protect and restore threatened habitats for nature and people, fostering coexistence between wildlife and local communities in the Greater Maasai Mara Ecosystem.
Core Values
- Nature guardians
We are dedicated to expanding protected areas within the Greater Maasai Mara ecosystem, adding over 10,000 hectares of protected land to the area.
- Pro community and its culture
We strive to provide equal opportunities for everyone; value and celebrate the strength and cultural diversity of our community; and support culturally sound projects.
- Data-driven decision making
We use data from our research efforts to guide our choices. These findings guarantee that each decision is based on objective insights, thereby promoting transparency and accountability. - Constantly innovative
We encourage a culture of curiosity and a space for creativity, generating new ideas, and setting the benchmark for the conservation of the larger Mara ecosystem.
Strategic Pillars
- Research & Technology
Enhance understanding and expertise in ecosystem restoration while using cutting-edge technology for monitoring ecosystem dynamics.
- Restorative Conservation
Restore degraded ecosystems and conserve existing healthy ecosystems.
- Community wellbeing
Create opportunities for residents to actively participate in conservation projects.